Hal R. Abramson
Concert/ Music Festival Consultant
Rockville, MD, USA
(386) 235-0262
hal2002@starpower.net

Hal Abramson is a music festival consultant. He also consults or manages your concerts, providing specialized marketing, administration or production. He is a music festival specialist, a large format promoter.

Consulting can take several forms:

• Writing Festival Business Plans or Marketing Plans
• Festival site search, Design & Construction
• Phone or email Coaching
• On-site Management and Assistance
  

Festival Consulting Menu:

• Marketing Plans, 3-20 pages / Business Plans, 35-100 pages
• Executive Summary, 2-5 pages
• Concept and Feasibility Discussion
• 1-day Visit to your Site & Assessment
• Due Diligence- County/ Permits Research
• Fest Site Design
• Fest Site Construction
• Fest Transportation Systems Web site Optimization Treatment
• Ticketing Operations Security/ Camping Planning
• Web site Design/ Merchandising or Construction
• Resort Lead Generation Consulting
• Call Center Training, Manuals, Operations
• Media Buying Research, Plans, Instruction
• Vendor/ Concessions/ Beverage Distribution Operations

Cost:

Pay by hour, by project or month depending on Hal’s availability. Volume terms available, 50% down.
Factors: Where, when, work load, with whom, type of project.
Call 7 days 8AM - 8PM EST. If emailing, please include your complete contact info..

Professional Experience:

• Stagehand - Local Union 720, Las Vegas
• Promotions Manager - 4 Downtown Casinos
• Promoter of many concerts, MD
• Promoter - Stompin 76 , VA
• Promoter - Stompin 79 & 99, WV
• Promoter - Shakedown Fest, OR, 05
• Show Manager- Super Pet Expo, 06-07
• Regional Marketing Director –
  Ringling Bros. & Barnum and Bailey Circus Ice Follies and Holiday On Ice, D.C.
• Marketing Director - Vacation Break USA, FL
• Marketing Director - Vacation Tours USA, FL
• Marketing Director – Safari Internet, FL
• Marketing/ Entertainment/ Event Consultant for
  Concert/ Fest promoters in 5 countries
  

More Detailed Task Menu:

MARKETING: Research, write and implement cost effective marketing plans; small and simple or large and elaborate

ADVERTISING: Media design, production and buying
                            Outdoor, transit, broadcast, print, web design and
                            Marketing, online promotions/ PR, direct mail design and
                            Management, copywriter. Telemarketing set-up and daily
                            Operations. Flyer and poster Street Teams, networking
                            Lead generation systems design and management

PROMOTIONS: Design and implement promotions, coordinated with Media and co-promotions with vendors
                            Hiring and training of remote promotional staff. Promotional agreements

PUBLIC RELATIONS: Writing and distributing press releases, e-releases
                            Coordinating press schedules and press events, media
                            Relations. compelling oral and written presentations
                             Database management and direct mail design and contracting

ONLINE: Web design or re-design for greater marketing effectiveness, web site marketing, web site merchandising, web
                            site optimization (improves search engine ranking). Email blasts, banner purchasing, e-releases
                            Streamlining navigation. On-going online marketing using a media mix

MERCHANDISING/ CONCESSIONS: Trade show display design and contracting. Trade show set up, marketing and
                            management. Retail POP display, merchandising and signage/ pricing
                            Concessions vendor village layout and design, sponsorship solicitation packets,
                            Agreements, signage, vendor village construction & management, group sales

ADMINISTRATION: Administration of small and large staffs, hiring and firing, interviewing and training. Contract
                            negotiation and writing simple agreements, accounting (billing and budgeting). Training manual
                            formulation, trainer. Logistics and coordination of marketing projects

CALL CENTER: Management, start-up, turn-around, scripts, training manuals, staff motivation, administrative systems

CONCERT VENUE, FESTIVAL SITE PRODUCTION: Site and stage area production and promotion of entire event.
                            To include: festival site search, layout, staffing and security criteria and budgeting, gate and fence
                            construction or contracting, training, local government coordination, parking, camping, bus program,
                            ingress and egress operations, box office, stage, sound & lights contracting, transportation systems

Excellence is not costly, not having excellence is.

Hal on right backstage in Ohio

Hal/ '73 Triumph Spitfire- WV backstage road