"The (concert-promotions) book has enlightened my eyes on the importance of putting together good budget projections. Also, how to map out and plan step by step what to do, how to prioritize the necessary steps needed to plan an event from start to finish, utilize a check-off list and make sure my contracts, booking agreements, permits, insurance, etc., are inclusive of the necessary documents needed for commitments for such events.

I find the book invaluable. You really can't put a prize tag on it because you, in a nutshell, mapped everything out for us future promoters. You've basically given us a blueprint to follow and if we do what you have suggested step by step, no doubt we will have a successful event everytime and become the promoter we truely want to be.

I thank you for sharing your knowledge. Even though I have some experience and have promoted 2 concerts in the past, the book puts everything in perspective. Sometimes we know what to do but don't necessarily understand what should be done first. We either do things out of order which can be a strain or we forget to get certain documents needed, (dated and signed) and take someone's word for something and that certainly can turn out to be a disaster.

As a result of thoroughly reviewing and reading the book, I now know and understand the importance of planning. What should be done first, the importance of budgeting, the importance of a marketing plan. This book is basically a working bible for my business. I take it wherever I go to make sure I have all the bases covered when I am speaking on such items as; security requirements, venue rentals, insurance, budgets, and advertising for radio & television.

Whatever is required and needed in the business of promoting, it's covered in your book. In all honesty, as a women trying to compete in this industry and in addition, being a minority women, as a result of having this wonderful tool you've developed, I feel more confident and feel like I can conquer anything and walk out of a meeting in control. When I speak with potential investors, regarding my project proposals I know I will get a positive response. My project proposals look more professional and are more likely to be funded as a result of this dynamic tool. Everything an investor could possible wonder about or ask about is covered and their questions are answered before they can even ask them."

Pema Browne
Literary Agent

Terry Dawson The ABACUS Group Literary Agency